The Annual Gathering for Technical Marketers,
Analysts, and Server-Side Practitioners
November 10, 2026 | 9:30 AM – 4:00 PM CET
Event Highlights
18 Sessions with Top Experts
We’ve gathered the best technical marketing experts and thought leaders - both from Stape and the broader community - to bring you cutting-edge server-side knowledge. It's the ideal entry point for newcomers, as well as an essential update for power users and data nerds.
Grab the Exclusive Stape Relay Mug
Designed specifically and exclusively for this event, the Stape Relay Mug is a limited-edition badge of honor for the community. It is only available to win during Stape Relay event activations, challenges, and template-feedback competitions.
GTM Templates: Next Generation (Simo Ahava & Stape)
During the event, we are officially revealing our joint development roadmap to upgrade existing GTM templates and build brand-new ones based directly on your feedback.
Propose a new template idea or give feedback on existing ones for a chance to win exclusive rewards!
Join the Relay
Actionable Solutions
Gain actionable insights and technical guides to elevate your server-side tracking setups.
Two-Track Learning
Switch freely between hands-on product implementation and high-level strategy. Pick the exact sessions you need throughout the day.
Live Expert QA & Exclusive Gear
Get direct answers from top practitioners and win limited-edition Stape Relay mugs.
Certificate of Attendance
Earn an official digital credential to showcase your server-side tracking expertise on LinkedIn and to your team.
The Agenda
Stape Relay is split into concurrent paths so you can tailor your day to your exact interests, skills, and goals.
Main Stage
Stape Studio: Welcome & Event Kickoff
Dan Murovtsev, Marcin Pluskota
Get into the Relay mood as Dan and Marcin break down the agenda, tracks, and live perks. Tune in early before we accidentally give away all the best prizes first!
09:30 AM
Opening Keynote
Ira Holubovska, Denis Golubovskyi
Join Ira and Denis for a look ahead at where Stape is heading next, plus a few secret reveals we probably shouldn't leak yet.
09:40 AM
Product Showcase: 2026 Highlights & Upcoming Releases
Dan Murovtsev, Denis Golubovskyi
The team is super excited to share a cool showcase of major 2026 product updates, and an exclusive preview of upcoming features & tools entering the Stape ecosystem.
10:05 AM
Stape Studio: Morning Coffee & Live Giveaways
Dan Murovtsev, Marcin Pluskota
Digest morning reveals with our hosts while stress-testing Stape Relay Mugs with actual coffee. Join live community challenges for your chance to win one!
10:45 AM
Track 1. Strategy & Architecture
Track 2. Product & Implementation
Navigating the Next Generation of GTM: Architecture Shifts & Insights
Karolina Wrzask
Learn about the latest evolution of Google Tag Manager and the unified Google Tag engine. Explore key architectural shifts under the hood, how container behaviors are changing, and actionable best practices to optimize your modern measurement.
Taking Server-side Google Tag Manager to the next level with Data Enrichment
Julius Fedorovicius
Discover how server-side GTM event enrichment transforms basic data passthrough into far stronger signals for GA4, Google Ads, and Meta by adding key data like product margins, CRM fields, and more.
11:00 AM
What Have We Learned Across MANY Server-Side Implementations
Juliana Jackson, François de Broissia
A breakdown of 10 common mishaps and misunderstandings in server-side implementations, plus the commercial impacts of this architecture across various industries and business models.
Classified for Now
11:30 AM
Classified for Now
Classified for Now
12:00 AM
Main Stage
Stape Studio: Halftime Show & 5-Year Celebration
Matteo Zambon, Dan Murovtsev, Marcin Pluskota
Join our hosts and OG power user Matteo Zambon to break down reveals, toast 5 years of Stape, and debate how server-side tracking is changing.
12:30 PM
01:00 PM
GTM Templates: Next Generation — Roadmap Reveal
Simo Ahava, Giovani Ortolani Barbosa, Dan Murovtsev
Simo Ahava and Stape unveil the roadmap for our community template initiative! Want your ideas featured and a chance to win prizes? Submit feedback here!
From Pageviews to Pipelines: Mapping the Analytics Evolution via the Communities We Attend
Caroline Vidal, Peter O'Neill, Bhavik Patel
Leaders running top analytics communities examine how tracking shifted over the years, sharing legendary data folklore and origin stories from how their meetups grew.
01:30 PM
Track 1. Strategy & Architecture
Track 2. Product & Implementation
Classified for Now
Classified for Now
02:00 PM
Classified for Now
Classified for Now
02:30 PM
Classified for Now
Classified for Now
03:00 PM
Main Stage
Event Closing: Final Reveals & Giveaways
Dan Murovtsev, Marcin Pluskota
Wrap up Stape Relay 2026 with a quick recap of the day, surprise final reveals, big thank yous, and your absolute last opportunity to grab an official Stape Relay Mug!
03:30 PM
Stape Relay 2026 End
03:40 PM
Our Speakers
Hear from the developers, analysts, and community leaders solving everyday analytics and tagging challenges.
Claim Your Seat
Lock in your free pass for November 10th to access two tracks of practical sessions, live Q&A, and the Next-Gen GTM Templates reveal.
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About Stape
Stape is all-in-one platform for server-side tracking.
Stape provides a powerful infrastructure packed with custom scripts, tags, gateways, plugins and apps to make server-side tracking easier for marketers and website owners alike. Stape offers unbeatable pricing, an array of powerful features, human 24/7 support you can count on, and top-level security — everything you need for hassle-free server-side tracking.
In case of any questions write to
marcin@stape.io
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